Why Mobile Clienteling Is Becoming Vital for Retail Businesses

Although clienteling is considered a modern discovery, it has been implemented by retailers for many years. In the past, before technology revolutionized the retail landscape, retailers were using little black agendas to record customer’s purchases and preferences. Nowadays, technology and clienteling software have taken over, offering enhanced data collection and management capabilities that pave the way for omnichannel shopping experiences. Below are the main reasons why leading retailers are embracing mobile clienteling.

Acquire new Customers

New-generation clienteling platforms enable retailers to capture customer information on the spot. Hence, the sales associates can leverage their full potential from every corner of the store to make every customer’s visit count. They engage better by leveraging features like customer profiles.

Increase sales

The ability to send personalized promotions through product recommendation engines to customers in their preferred channels has unlocked a new era of capabilities for retailers. It’s also crucial that store associates can track omnichannel customer journey. If a customer is not ready to make a purchase, he can be reached by email for example, linking them to the products they are considering, so they can purchase them at their convenience. This new omnichannel point of view, which mobile clienteling provides, can immediately impact the business’s growth and lifetime value of customers.

Foster stronger relationships and drive brand loyalty

Modern clienteling is all about communication and relationship building. Retailers utilizing mobile clienteling can easily reach out to their customers, ad-hoc, sending ideas to inspire them, promotional gifts, or tailored offers, enriching the bond with their brand. The access to email and messaging templates ensures an easy and efficient process.

Loyalty programs during the last years seem to be a vital factor in customer retention and are a principal feature of clienteling software. Retail businesses, crafting their customized loyalty programs, incentivize their customers to complete more purchases through gift card programs, vouchers, or loyalty points. These innovative omnichannel retail solutions, provide all channels with ease and efficiency.

Improve the in-store shopping experiences

In modern retail knowing your customers’ preferences and previous interactions with your brand, in-store or digitally, is crucial in creating memorable experiences. It enables customers to continue their journey seamlessly, and sales associates make personalized product recommendations. Sales associates using a single iPad, gain instant access to customer profiles, saving time and effort. Customer service from transaction-oriented becomes customer-oriented. Associates having in their possession a plethora of information, turn into personal advisors.

Increase foot traffic

Whether you are off-peak or want to drive traffic in your brick-and-mortar store for destocking, mobile clienteling will skyrocket your efficiency. Headquarters executives can easily create ad-hoc campaigns, targeting specific customer lists, or send mass SMS to inform customers about limited-time special offers in the physical stores.

Mobile clienteling is the future of retail

Collecting customer data from both physical stores and e-shops, in one place, can significantly impact business growth. Sales associates and headquarters have a unified and complete view of customer’s interactions and buying journey. As a result, they can make better decisions and develop their marketing strategies wisely.

The results are significant for leading retailers that have used iPPOS Clienteling

• A global cosmetics retailer has seen 75% increase in club members and 20% in average units per transaction
• A leading retailer with multiple department stores, managed to increase the visit ratio by 8%