Clienteling, the art of tailoring personalized service across online and physical retail stores, has historically posed challenges for many retail businesses.
The primary problem was the lack of comprehensive shopper insights. These retailers struggled to merge and synchronize real-time customer data from their online and offline presence. Imagine thousands of customers among several brick-and-mortar stores and an e-shop. (+app in some cases). A real challenge.
For individuals outside the world of retail, the term 'clienteling' may remain unfamiliar. However, within the retail industry, it is steadily gaining recognition and becoming a popular solution. Clienteling serves as a powerful in-store tool for retailers, enabling them to differentiate themselves and cultivate trust with their clientele.
Clienteling, the practice of creating personalized relationships with customers, has become an important tool for retail businesses seeking to build a loyal customer base. In today’s competitive market retailers must change or adjust their approach regarding the customer experience.
Clienteling is a new-generation customer relationship management tool that helps retailers adopt a personalized approach in their physical stores. It involves building genuine relationships with customers by understanding their preferences, purchase history, and needs. In today's competitive market, where customer experience is paramount, clienteling has emerged as a pivotal strategy for businesses aiming to retain their customers.
Although clienteling is considered a modern discovery, it has been implemented by retailers for many years. In the past, before technology revolutionized the retail landscape, retailers were using little black agendas to record customer’s purchases and preferences.