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Create comprehensive Customer Profiles that capture valuable information about each individual.
Maximize productivity through a modern digital agenda with enhanced features
Leverage Customers' activity history, and gain valuable insights into their preferences, interests, and behavior. Make better recommendations tailored to their individual needs.
Clienteling is a personalized approach to customer service where sales associates connect and build relationships with customers. This enables retailers to gain a deeper understanding of their customers' preferences and needs, leading to customized experiences and stronger customer loyalty. This practice has been used for centuries, as shopkeepers kept detailed records of their customers to provide exceptional service. In today's world, technology has improved clienteling through the use of customer data and analytics.
Clienteling is a method used by retailers to cultivate connections between salespeople and clients by providing individualized assistance. This approach enables retailers to gain a deeper understanding of their customers' desires and interests, provide customized services, and enhance customer allegiance.
The main objective of implementing clienteling strategies is to foster lasting and devoted connections between customers and their preferred brands. By constantly evolving and enhancing the customer experience, brands can capitalize on every chance to reinforce these relationships.
Through the implementation of a strong clienteling approach, you can effectively offer tailored service, leading to higher levels of satisfaction and loyalty among your customers. This, in turn, can enhance the overall customer lifetime value, encourage more repeat business, and generate more positive word-of-mouth recommendations.
Clienteling software streamlines all in-store processes by centralizing all customer data, making it effortless for your staff to cater to their clientele. Superior clienteling tools encompass features like customizable customer lists and detailed transaction records for individual customers.
Here is an example of clienteling in action:
A high-end retailer has a loyal customer, Sarah, who frequently shops at their store. Sarah has a particular interest in luxury handbags and always makes a point to visit the store whenever new styles are released. The retailer's sales associate, John, takes note of Sarah's preferences and purchases, and keeps a record of them in the store's customer management system.
When a limited-edition handbag from Sarah's favorite designer is released, John sends her a personalized email to let her know and invites her to a private viewing of the bag before it is released to the public. He even includes a special discount code just for her. Sarah is thrilled by the personalized attention and makes a special trip to the store to see the bag. She ends up purchasing it and also uses the discount code to buy another handbag she had been eyeing.
John follows up with Sarah after her purchase to thank her for her continued loyalty and asks for feedback on the shopping experience. He also notes her preferences for future visits and adds her to a VIP list for exclusive events and promotions.
Through clienteling, John was able to provide a personalized and enhanced shopping experience for Sarah, resulting in a loyal and satisfied customer who is more likely to return to the store for future purchases.